Journal
Notes from the studio
Branding guides, on-set reflections, and the small craft details behind every shoot.

8 May 2026
What "Personal Brand Photography" Actually Means
Personal brand photography is one of those phrases that means something different to every photographer who uses it. Here is what it means in my practice, and how I think about the work I do for en…

1 May 2026
What I Actually Do Before a Shoot
Most of the work on any session happens before the camera comes out. Here is how a typical week leading up to a shoot looks on my end, and what I am thinking about while it is happening.

24 April 2026
A Note on Wardrobe Timing
The single most useful thing you can do for a session is decide on wardrobe two weeks before the shoot, not the morning of. Here is why.