Spec Beauty campaign Vitamin C Sephora

I delivered 20 final edited beauty, lifestyle and product-focused stills alongside short-form video content. Assets were created with web and social use in mind, building a cohesive visual story across both still and motion. Lighting was crafted to evoke warm summer sunlight and enhance the model’s natural glow, while saturated citrus tones reinforced the Vitamin C concept throughout the campaign.

Alongside stills, I captured and edited short-form campaign videos optimized for social media. The footage focused on dynamic, sensorial storytelling, using movement, texture and warm citrus tones to bring the Vitamin C concept to life.

Alongside stills and motion, I handled prop styling and set design, sourcing and preparing fresh citrus and styling each scene to support the warm, sun-soaked Vitamin C concept.

All retouching and video editing was handled in-house, allowing the visual direction to remain consistent from initial concept and production through final stills and motion.