Spec Fashion Campaign Concept

A fashion campaign concept created to demonstrate how a single look can be translated into a versatile set of brand assets.

The shoot combines full-length imagery highlighting silhouette, fit and fabric texture with closer editorial frames designed for campaign and social use.

From creative direction and casting to photography and retouching, the production was built as a cohesive visual story — giving a fashion brand multiple content formats from one streamlined shoot.

Creative Direction · Production · Casting · Photography · Retouching — Maria Levi