Spec 2026
Biodance — Spec Skincare Beauty Campaign / Photo + Motion
Independent Concept · Photo + Motion
An independently produced spec campaign featuring Biodance, created to demonstrate a complete visual content approach for a skincare brand.
I developed and produced the project from concept to final delivery, including creative direction, model casting, team coordination, lighting, photography, short-form motion, retouching and video editing.
The visual direction combines clean, luminous beauty imagery with product-focused compositions, keeping both healthy-looking skin and the product at the center of the story. The shoot was designed to create a cohesive set of assets that could work across a brand’s website, social media and digital campaigns.
Alongside the model imagery and motion content, I created an AI-assisted product visual to expand the campaign’s asset library while maintaining the same visual direction.
MY ROLE
Creative Direction · Concept Development · Production · Casting · Team Coordination · Lighting · Photography · Motion · Retouching · Video Editing · AI-Assisted Product Visual
LIGHTING
The lighting was designed specifically for beauty and skincare — creating luminous, healthy-looking skin while preserving natural texture and controlling reflections on the product packaging. A clean, bright visual language keeps the imagery fresh and commercial, while close beauty crops and product-in-hand compositions maintain a strong connection between the model and the product.
PROJECT TYPE
Independent Spec Campaign · Skincare · Beauty · Photo + Motion
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